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Japanese Culture: Setsubun holiday and Ehomaki sushi rolls

2022.01.28

On the night of the Setsubun holiday, there is a custom to eat a thick, rolled sushi called ehomaki. While facing that year’s ‘lucky direction’ or the direction in which the Fortune God is facing that year, you eat an entire sushi roll in silence and make a wish.

There are various theories as to why you eat a thick sushi roll. This custom with the ehomaki originally came from the Kansai region but after convenience stores started selling them, people around the country began to eat them.

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